Marie Breton

Job :
Im transcreating headlines and texts from the US to the FR market and trying to find the right word and right pun for my country.

Sorry. Everything is in French here. Especially in this very very French ad. It’s mainly saying that La Française des Jeux (French gambling) donates to French Education / Sport. And the name of the famous scratch tickets are used to make puns.
I conceived this print and social media campaign with an AD, wrote the headlines and adapted everything for social media.

With who : 
Agency La Netscouade

Sorry again. Everything is still in French here. But you may know this brand. Here is a compliment machine/distributor to send good vibes to people you love on social media. I wrote the compliments and it was quite fun.

With who : 
Agency Castor & Pollux

Oh my god, French puns again.
This is a gardening brand I’ve co-founded with one of my friends. Its name is Les Terreauristes. In French, Terreau means “compost”. As you can see — and maybe think we are crazy — there is a pun with the word “Terrorists” because we mainly sell Seed Bombs and encourage guerilla gardening. The idea is to make gardening funnier for city-dwellers who want to plant flowers in town, just by throwing little soil bombs. We also created posters. And notebooks made with sowed paper, so that you can tear the page once you’ve finished it, and plant it in the soil : your words become flowers.

People like it because of its craziness and funny words.

The products are sold on our e-shop and in a few concept stores in France and Switzerland.
We also had the chance to collaborate with KENZO.

www.lesterreauristes.fr

AD : la riveraine.fr

This is a French TV/Cinema/Print campaign I worked on for The French Red Cross. We choose the idea of the chain reaction to explain that the FRC cannot work with out donation.

With who : 
Agency : BETC Fullsix

In this movie, we are saying that taking out a subscription to Le Petit Ballon as a Christmas gift is the best way to show you have good taste. We invented Mirko, a fictive employee in charge of listening to bottle sounds to make sure they sound well before dispatching them. Indeed, in French,  “faire une fausse note” (“play a wrong note”) also means “show lack of taste”.

Oops. Everything is in French again.
Meetic asked me to rebuild its global French Tone of Voice. I found a concept and conceived a reference document compiling all the rules, examples, do’s and don’t, before applying it on a batch of emailings. I also trained their internal writers to the new Tone of Voice so that they are independents.

Fantastic. No French words here.
This is a brand movie I worked on for LEVI’S and it talks about hallmarks, in gesture like in outfit.

French words again for Father’s Day, saying that if you have no gift idea, you can choose a wine subscription “au pif” i.e “off the top of your head”. Indeed, in French, “pif” also means “nose” and “wine”. Thanks to this is a tuto-like video, you are told which wine for which type of nose. Just choose the type of nose which is the closest to your father’s one and you have your gift.

These are social media posts I worked on with Club Med to evoke the universe of each hotel.

Sorry, these prints are in French and they are illustrating the new baseline of the TV film.

No agency, I worked directly with Blablacar.

Here is a campaign I worked on for influencers. Leroy Merlin (DIY French store) wanted to promote its quarterly magazine, focused on lightening. We created a wooden box and sent it to a few influencers. The box contained many accessories so that they could transform it and make their own unique floor lamp.

With who : 
Agency : Ici Barbès